Packaging Research in Food Product Design and Development

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Packaging Research in Food Product Design and Development

Name: Packaging Research in Food Product Design and Development
ISBN: 9780813812229

Howard R. Moskowitz PhD, Michele Reisner, John Benedict Lawlor, Rosires Deliza

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Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.

Категории:

Engineering

Год:

2009

Издание:

Издательство:

Wiley-Blackwell

Язык:

english

Страницы:

280

ISBN 10: