The Advanced Dictionary of Marketing: Putting Theory to Use

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Business & Economics - Sales & Marketing
The Advanced Dictionary of Marketing:...

The Advanced Dictionary of Marketing: Putting Theory to Use

Name: The Advanced Dictionary of Marketing: Putting Theory to Use
ISBN: 9780199285990

Scott Dacko

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This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.

Категории:

Business & Economics - Sales & Marketing

Год:

2008

Издательство:

Oxford University Press, USA

Язык:

english

Страницы:

632

ISBN 10:

0191536644